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Getting Personal: The Shifting Landscape of Cancer Care

Getting Personal: The Shifting Landscape of Cancer Care explores the evolving role of personalized medicine in how we look at cancer diagnosis and treatment. Personalized medicine uses information about a person's genes and proteins, called biomarkers, to prevent, diagnose and treat disease1. Through personal patient stories, the program hopes to provide the cancer community with a resource to help them have more informed conversations about personalized medicine in oncology.

1 National Cancer Institute. Dictionary of Cancer Terms: Personalized Medicine. Available at Accessed May 6, 2011.


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This patient education program was produced with financial support and input from Pfizer Oncology.



American Society of Clinical Oncology

Lymphoma Research Foundation

American Cancer Society

Cancer: It's Personal

Dana Farber Cancer Institute

Memorial Sloan-Kettering Cancer Center

Ann's Hope Foundation for Melanoma